Wiersema, Frederik D.
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001. - vii, 262 p. ; 24 cm.
Includes index.
0743204654
Customer relations--Longitudinal studies.
Consumers' preferences--Longitudinal studies.
Consumers--Attitudes--Longitudinal studies.
Marketing--Planning.
650 / WIN
The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, 2001. - vii, 262 p. ; 24 cm.
Includes index.
0743204654
Customer relations--Longitudinal studies.
Consumers' preferences--Longitudinal studies.
Consumers--Attitudes--Longitudinal studies.
Marketing--Planning.
650 / WIN