Baker, Michael John.
The marketing book / Michael J. Baker. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xlii, 740 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750620226
Marketing
658.8 / BAM
The marketing book / Michael J. Baker. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1994. - xlii, 740 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750620226
Marketing
658.8 / BAM