Malohotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabushan Dash. - 6th ed. - India : Dorling Kindersley, c2011. - xxviii, 948 p. : ill., tables ; 23.5 cm.
Includes bibliographical reference and index.
9788131731819
Marketing--Research.
658.83 / MAM
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabushan Dash. - 6th ed. - India : Dorling Kindersley, c2011. - xxviii, 948 p. : ill., tables ; 23.5 cm.
Includes bibliographical reference and index.
9788131731819
Marketing--Research.
658.83 / MAM