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Malohotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - India : Dorling Kindersley, c2008. - xxviii,(various pagins) : ill., tables ; 24 cm.

Includes bibliographical reference and index.

ISBN: 9788120330443 8120330447

Subjects--Topical Terms:
Marketing--Research.

Dewey Class. No.: 658.83 / MAM

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