Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 21 cm + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072536861 (alk. paper) 0071214690 (international : alk. paper)
Marketing--Consumer behavior--United States.
658.83420973 / HAC
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 21 cm + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072536861 (alk. paper) 0071214690 (international : alk. paper)
Marketing--Consumer behavior--United States.
658.83420973 / HAC