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Integrated Advertising, Promotion, and Marketing Communications / (Record no. 408)

000 -LEADER
fixed length control field 00786nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211003122839.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151013b2004 ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-8120324503
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120324501
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSUL
Transcribing agency BD-DhSUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 380.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 1# - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall ;
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 537 p. :
Other physical details ill., tables ;
Dimensions 28 cm. +
500 ## - GENERAL NOTE
General note Includes index.(523-538p.).
526 ## - STUDY PROGRAM INFORMATION NOTE
Department/Program Name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Siddeswari Campus-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 04 Row 03 A 2015-10-13 Purchased. 380.1/CLI DM-012933 2015-10-13 04 2015-10-13 Dhanmondi Campus Library-Book
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 04 Row 03 A 2015-10-13 Purchased. 380.1/CLI DM-012934 2015-10-13 05 2015-10-13 Dhanmondi Campus Library-Book
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 04 Row 03 A 2015-10-13 Purchased. 380.1/CLI DM-012932 2015-10-13 03 2015-10-13 Dhanmondi Campus Library-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -23 (Library Copy) Row 04 2015-10-13 Purchased. 659.1 CLI 039635 2015-10-13 13 2015-10-13 Siddeswari Campus-Book
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2016-11-12 purchased 659.1 CLI 019900 2017-06-02 08 2016-11-12 Siddeswari Campus-Book
            Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-10-03 purchased 659.1 CLI 019902 2021-10-03 10 2021-10-03 Siddeswari Campus-Book
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-10-07 purchased 659.1 CLI 019894 2021-10-07 02 2021-10-07 Siddeswari Campus-Book
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019901 2021-11-07 09 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019893 2021-11-07 01 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019895 2021-11-07 03 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019896 2022-06-23 04 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019897 2021-11-07 05 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019898 2021-11-07 06 2021-11-07 Siddeswari Campus-Book
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019899 2021-11-07 07 2021-11-07 Siddeswari Campus-Book
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 019903 2021-11-07 11 2021-11-07 Siddeswari Campus-Book
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 05(B) 2021-11-07 purchased 659.1 CLI 020009 2021-11-07 12 2021-11-07 Siddeswari Campus-Book
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