Marketing research : (Record no. 9082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181129105713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181129b2016 ii ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.83/ MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra and Satyabhusan Das |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 968 p. : |
| Other physical details | ill., diagrs, tables, |
| Dimensions | 28 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 871.50/- |
| Currency code | BDT |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-11-29 | Purchased | 658.83 MAM | 032860 | 2018-11-29 | 01 | 2018-11-29 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-11-29 | Purchased | 658.83 MAM | 032861 | 2018-11-29 | 02 | 2018-11-29 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-11-29 | Purchased | 658.83 MAM | 032862 | 2024-03-25 | 03 | 2018-11-29 | Siddeswari Campus-Book | 2 | 2024-01-28 | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-11-29 | Purchased | 658.83 MAM | 032863 | 2018-11-29 | 04 | 2018-11-29 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-11-29 | Purchased | 658.83 MAM | 032864 | 2018-11-29 | 05 | 2018-11-29 | Siddeswari Campus-Book |