Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Contributor(s): Kassarjian, Harold H | Robertson, Thomas S.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1991Edition: 4th ed.Description: viii, 616 p. : ill. ; 23 cm. +.ISBN: 0136604404.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -23 (Library Copy) Row 04 | Non-fiction | 658.8342 KAP (Browse shelf) | 01 | Not For Loan | 039629 |
Browsing Siddeswari Campus Library Shelves , Shelving location: Business & Social Science Shelf -23 (Library Copy) Row 04 , Collection code: Non-fiction Close shelf browser
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| 658.827 KES Strategic brand management : | 658.83 KRM Marketing research / | 658.83 MAM Marketing research : | 658.8342 KAP Perspectives in consumer behavior / | 658.83420973 SCC Consumer Behavior / | 658.83420973 SCC Consumer Behavior / | 658.84 GRE Electronic commerce : |
Previously published: Glenview, Ill. : Scott, Foresman, c1989.
Includes bibliographical references and indexes.
Business Administration
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