Cases in European marketing management / John A. Quelch, Kamran Kashani and Sandra Vandermerwe.
By: Quelch,John A.
Contributor(s): Kashani, Kamran | Vandermerwe, Sandra.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Burr Ridge, Ill. : Irwin, c1994Description: xiii, 525 p. : ill. ; 24 cm.ISBN: 0256157227.Subject(s): Marketing -- Europe -- Case studies | Marketing -- Europe -- Management -- Case studies | Marketing research -- Europe -- Case studiesDDC classification: 658.80094
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -23 (Library Copy) Row 03 | Non-fiction | 658.80094 QUC (Browse shelf) | 01 | Not For Loan | 045115 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business & Social Science Shelf -23 (Library Copy) Row 03 | Non-fiction | 658.80094 QUC (Browse shelf) | 02 | Not For Loan | 045174 |
Browsing Siddeswari Campus Library Shelves , Shelving location: Business & Social Science Shelf -23 (Library Copy) Row 03 , Collection code: Non-fiction Close shelf browser
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| 658.8 MAR The marketing book / | 658.8 MAR Marketing : | 658.8 SCM Marketing : | 658.80094 QUC Cases in European marketing management / | 658.80094 QUC Cases in European marketing management / | 658.802 AAS Strategic Market Management / | 658.802 AAS Strategic Market Management / |
Includes bibliographical references.
Business Administration
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