Communication theory( Vol. IV) : mass communication / 
edited by Peter J. Schulz. 
 - London ;  Los Angeles, Calif. :  SAGE,  2010. 
 - 418 p. :  figs.,tables ;  24 cm. 
 -  iv .
 - SAGE benchmarks in communication .
<br/><br/>Includes bibliographical references. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781848601130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.--Journalism<br/>Information theory.--Journalism
<br/><br/><label>Dewey Class. No.: </label>302.2