Lowery, Shearon. <br/><br/>
Milestones in mass communication research :  media effects / 
Shearon A. Lowery and Melvin L. DeFleur. 
 - 2nd ed. 
 - New York :  Longman,  c1988. 
 - xxi, 472 p. :  figs.,tables ;  23 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0801300398 080130038X (pbk.) 
<br/><br/><label>LCCN: </label>86033759  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass society.--Journalism
<br/><br/><label>Dewey Class. No.: </label>302.234