Sheth, Jagdish N. <br/><br/>
Marketing theory :  evolution and evaluation / 
Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. 
 - New York :  John wiley & sons,  c1988 
 - xi, 246 p. :  22 cm. 
<br/><br/>Reference 
<br/><br/>
<br/><br/><label>ISBN: </label>0471635278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/SHM