kirkpatrick, Charies. <br/><br/>
Effective selling / 
Charies A. Kirkpatrick, Frederick A. Russ. 
 - 7th ed. 
 - USA :  South Western,  c1981 
 - 441 p. :  22 cm. 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0538195606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.85