00677cam a22002174a 4500003000900000005001700009008004100026010001700067020002800084040002800112082001400140245004900154250001200203260004100215300004100256440004600297504005100343526002800394650001400422700002300436BD-DhSUL20211003114526.0990419s2000    maua     b    001 0 eng    a   99030269   a0073656453 (alk. paper)  aDLCcDLCdDLCdBD-DhSUL00a658.822100aMarketing /cEric N. Berkowitz ... [et al.].  a6th ed.  aBoston :bIrwin/McGraw-Hill,cc2000.  axxxii, 736 p. :bcol. ill. ;c29 cm. 4aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references and index.  aBusiness Administration 0aMarketing1 aBerkowitz, Eric N.