@book{408,
	author = {Clow, Kenneth E. and Baack, Donald.},
	title = {Integrated Advertising, Promotion, and Marketing Communications /},
	publisher = {Prentice Hall ;},
	year = {c2004.},
	address = {New Delhi :},
	edition = {2nd ed.},
	note = {Includes index.(523-538p.).}
}