Clow, Kenneth E. <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications / 
Kenneth E. Clow, Donald Baack. 
 - 2nd ed. 
 - New Delhi :  Prentice Hall ;  c2004. 
 - xxvii, 537 p. :  ill., tables ;  28 cm. + 
<br/><br/> Includes index.(523-538p.). 
<br/><br/>
<br/><br/><label>ISBN: </label>978-8120324503 8120324501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>380.1