Hair, Joseph F. <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006. 
 - xxvii, 700 p.  col. ill.  25.5 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 669-677) and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780070634794 0070634793 
<br/><br/><label>LCCN: </label>2004061113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83