TY  - BOOK
AU  - Clow,Kenneth E
AU  -  Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8178089610
U1  - 659.1 22
PY  - 2002///
CY  - New Delhi
PB  - Pearson education
KW  - Marketing
KW  - Communication in marketing
KW  - Advertising
N1  - Includes index; Business Administration
ER  -