Baker, Michael John. <br/><br/>
The marketing book / 
Michael J. Baker. 
 - 3rd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1994. 
 - xlii, 740 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0750620226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAM