Quelch,John A. <br/><br/>
Cases in European marketing management / 
John A. Quelch, Kamran Kashani and Sandra Vandermerwe. 
 - Burr Ridge, Ill. :  Irwin,  c1994 
 - xiii, 525 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256157227 
<br/><br/><label>LCCN: </label>93041069  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--Europe<br/>Marketing--Management--Case studies.--Europe<br/>Marketing research--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415.12.E8  / E96 1994 
<br/><br/><label>Dewey Class. No.: </label>658.80094