Marketing :  Principles and practice / 
Dennis Adcock ... [at all] 
 - 2nd ed. 
 - Great Britain :  Pitman pub,  c1995. 
 - ix, 420 p.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0273607340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8