DeFleur, Melvin L.  1923- <br/><br/>
Understanding mass communication / 
Melvin L. DeFleur and Everette E. Dennis. 
 - Boston :  Houghton Mifflin,  c1981. 
 - viii, 516 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0395297222 (pbk.) 
<br/><br/><label>LCCN: </label>80082762  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>070