Morden, Tony,  1946- <br/><br/>
Business strategy and planning :  text and cases / 
Tony Morden. 
 - London ;  New York :  McGraw-Hill Book Co.,  c1993. 
 - xxii, 382 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0077077180 
<br/><br/><label>LCCN: </label>92040088  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business
<br/><br/><label>Dewey Class. No.: </label>658.4012