Ktler, Philip <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - New York:  Pearson,   c.2016 
 - 714p.:  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292092621 1292092629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM