Consumer behavior :  building marketing strategy / 
David L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom 
 - 13th edition. 
 - xxiv, 788 p.;  ill.,  21 cm. 
<br/><br/> Hawkins's name appears first on earlier editions. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781259232541 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973  / CON