01005cam a22002898i 4500003000900000005001700009008004100026020003100067040002300098082002700121245013200148250001800280264005100298300003300349336000900382365001500391500005400406526002800460650001400488650003800502650003500540650005200575700002700627700002000654700002700674700001400701BD-DhSUL20180424154745.0150128s2016    nyu           000 0 eng    a9781259232541 (alk. paper)  aBD-DhSULcBD-DhSUL00a658.8/3420973223bCON10aConsumer behavior :bbuilding marketing strategy /cDavid L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom  a13th edition. 1aNew York, NY :bMcGraw-Hill Education,c[2016]  axxiv, 788 p.;bill.,c21 cm.  atext  b350/-cBDT  aHawkins's name appears first on earlier editions.  aBusiness Administration00aMarketing00aConsumer behaviorzUnited States.00aMarket surveyszUnited States.00aConsumer behaviorzUnited StatesvCase studies.1 aMothersbaugh, David L.1 aHawkins, Del I.1 aMothersbaugh, Linda L.1 aTom, Gail