Consumer behavior
building marketing strategy
Mothersbaugh, David L.
Hawkins, Del I.
Mothersbaugh, Linda L.
Tom, Gail
text
nyu
2016
13th edition.
monographic
eng
xxiv, 788 p.; ill., 21 cm.
David L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom
Hawkins's name appears first on earlier editions.
Business Administration
Marketing
Consumer behavior
United States
Market surveys
United States
Consumer behavior
United States
Case studies
658.8/3420973 CON
9781259232541 (alk. paper)
BD-DhSUL
150128
20180424154745.0