Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan and Naval K. Bhargava. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  New Delhi.  Prentice Hall,  Pearson  c2002. 
 - xxv, 670 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130332712 9788131730911 9788120320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--Export marketing<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848/KEG