00869cam a22002534a 4500003000900000005001700009008004100026020001500067020001800082020001800100040002800118082002000146100002200166245007500188250001200263260007600275300003400351365003400385504005100419526002800470650004500498650004800543700002400591BD-DhSUL20211003121854.0010104s2002    njua     b    001 0 eng    a0130332712  a9788131730911  a9788120320666  aDLCcBD-DhSULdBD-DhSUL00a658.848/KEG2211 aKeegan, Warren J.10aGlobal marketing management /cWarren J. Keegan and Naval K. Bhargava.  a7th ed.  aUpper Saddle River, N.J. :aNew Delhi.bPrentice Hall,bPearsoncc2002.  axxv, 670 p. :bill. ;c23 cm.  b1050/- (Org), 320/- (Lc)cBDT  aIncludes bibliographical references and index.  aBusiness Administration 0aMarketingxManagement.xExport marketing 0aExport marketingxManagementvCase studies.1 aBhargavan, Naval K.