| 000 | 00786nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c408 _d408 |
||
| 003 | BD-DhSUL | ||
| 005 | 20211003122839.0 | ||
| 008 | 151013b2004 ii ||||| |||| 00| 0 eng d | ||
| 020 | _a978-8120324503 | ||
| 020 | _a8120324501 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 |
_221 _a380.1 |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 |
_aIntegrated Advertising, Promotion, and Marketing Communications / _cKenneth E. Clow, Donald Baack. |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall ; _cc2004. |
||
| 300 |
_axxvii, 537 p. : _bill., tables ; _c28 cm. + |
||
| 500 | _aIncludes index.(523-538p.). | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2ddc _cSID-BK |
||