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_221 _a659.1 _bROA |
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| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 |
_aAdvertising and promotion management / _cJohn R. Rossiter, Larry Percy. |
|
| 260 |
_aUSA : _bMcGraw-Hill, _cc1987. |
||
| 300 |
_axviii, 649 p. : _bill. ; _c22.5 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aBusiness Administration | ||
| 650 | _aMarketing | ||
| 700 | 1 | _aPercy, Larry. | |
| 942 |
_2ddc _cSID-BK |
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