| 000 | 01434cam a22003618i 4500 | ||
|---|---|---|---|
| 999 |
_c8782 _d8783 |
||
| 003 | BD-DhSUL | ||
| 005 | 20180424154745.0 | ||
| 008 | 150128s2016 nyu 000 0 eng | ||
| 020 | _a9781259232541 (alk. paper) | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 | 0 | 0 |
_a658.8/3420973 _223 _bCON |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom |
| 250 | _a13th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2016] |
|
| 300 |
_axxiv, 788 p.; _bill., _c21 cm. |
||
| 336 | _atext | ||
| 365 |
_b350/- _cBDT |
||
| 500 | _aHawkins's name appears first on earlier editions. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | 0 | _aMarketing |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aHawkins, Del I. | |
| 700 | 1 | _aMothersbaugh, Linda L. | |
| 700 | 1 | _aTom, Gail | |
| 942 |
_2ddc _cSID-BK |
||