Sheth, Jagdish N.
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York : John wiley & sons, c1988 - xi, 246 p. : 22 cm.
Reference
0471635278
Marketing.
658.8/SHM
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York : John wiley & sons, c1988 - xi, 246 p. : 22 cm.
Reference
0471635278
Marketing.
658.8/SHM