Marketing theory : (Record no. 3053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220122101345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160412b1988 -us||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471635278 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8/SHM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing theory : |
| Remainder of title | evolution and evaluation / |
| Statement of responsibility, etc. | Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John wiley & sons, |
| Date of publication, distribution, etc. | c1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 246 p. : |
| Dimensions | 22 cm. |
| 524 ## - Reference Material Specification | |
| Reference Material Specification | Reference |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gardner, David M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garrett, Dennis E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Ref. Shelf 07 Row 05 | 2016-04-12 | Donation. | 658.8 SHM | 044776 | 2016-04-12 | 01 | 2016-04-12 | Siddeswari Campus-Book |