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Consumer behavior : building marketing strategy / David L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom - 13th edition. - xxiv, 788 p.; ill., 21 cm.

Hawkins's name appears first on earlier editions.

ISBN: 9781259232541 (alk. paper)

Subjects--Topical Terms:
Marketing
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.8/3420973 / CON

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