Consumer behavior : (Record no. 8782)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01434cam a22003618i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180424154745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150128s2016 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259232541 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3420973 |
| Edition number | 23 |
| Item number | CON |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | David L. Mothersbaugh, , Del I. Hawkins, Linda L. Mothersbaugh and Gail Tom |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 788 p.; |
| Other physical details | ill., |
| Dimensions | 21 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 365 ## - TRADE PRICE | |
| Price amount | 350/- |
| Currency code | BDT |
| 500 ## - GENERAL NOTE | |
| General note | Hawkins's name appears first on earlier editions. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| Geographic subdivision | United States. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, Linda L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tom, Gail |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032308 | 2018-04-24 | 01 | 2018-04-24 | Siddeswari Campus-Book | ||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032309 | 2018-04-24 | 02 | 2018-04-24 | Siddeswari Campus-Book | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032310 | 2018-04-24 | 03 | 2018-04-24 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032311 | 2018-04-24 | 04 | 2018-04-24 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032312 | 2018-04-24 | 05 | 2018-04-24 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032313 | 2018-04-24 | 06 | 2018-04-24 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 04(A) | 2018-04-24 | Purchased | 658.8/3420973 CON | 032314 | 2018-04-24 | 07 | 2018-04-24 | Siddeswari Campus-Book |