Keegan, Warren J.
Global marketing management / Warren J. Keegan and Naval K. Bhargava. - 7th ed. - Upper Saddle River, N.J. : New Delhi. Prentice Hall, Pearson c2002. - xxv, 670 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130332712 9788131730911 9788120320666
Marketing--Management.--Export marketing
Export marketing--Management--Case studies.
658.848/KEG
Global marketing management / Warren J. Keegan and Naval K. Bhargava. - 7th ed. - Upper Saddle River, N.J. : New Delhi. Prentice Hall, Pearson c2002. - xxv, 670 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0130332712 9788131730911 9788120320666
Marketing--Management.--Export marketing
Export marketing--Management--Case studies.
658.848/KEG